{"id":5876,"date":"2025-05-23T15:14:35","date_gmt":"2025-05-23T13:14:35","guid":{"rendered":"https:\/\/www.pyxa.ch\/2025\/05\/ce-qui-compte-vraiment-en-seo\/"},"modified":"2025-06-24T10:45:39","modified_gmt":"2025-06-24T08:45:39","slug":"ce-qui-compte-vraiment-en-seo","status":"publish","type":"post","link":"https:\/\/www.pyxa.ch\/en\/2025\/05\/ce-qui-compte-vraiment-en-seo\/","title":{"rendered":"What really counts in SEO (when you don&#8217;t have time to do it all)"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-fd082ca7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-info-box uagb-block-60f668fc uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><div class=\"uagb-iconbox-icon-wrap uagb-infobox-shape-circle\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M288 256C288 273.7 273.7 288 256 288C238.3 288 224 273.7 224 256C224 238.3 238.3 224 256 224C273.7 224 288 238.3 288 256zM112 256C112 176.5 176.5 112 256 112C335.5 112 400 176.5 400 256C400 335.5 335.5 400 256 400C176.5 400 112 335.5 112 256zM256 336C300.2 336 336 300.2 336 256C336 211.8 300.2 176 256 176C211.8 176 176 211.8 176 256C176 300.2 211.8 336 256 336zM512 256C512 397.4 397.4 512 256 512C114.6 512 0 397.4 0 256C0 114.6 114.6 0 256 0C397.4 0 512 114.6 512 256zM256 64C149.1 64 64 149.1 64 256C64 362 149.1 448 256 448C362 448 448 362 448 256C448 149.1 362 64 256 64z\"><\/path><\/svg><\/div><\/div><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Key points<\/h3><\/div><\/div><\/div><\/div>\n\n\n\n<ul style=\"margin-top:0\" class=\"wp-block-list\">\n<li>Search engines value pages that clearly fulfil an intention, not just those that contain keywords.<\/li>\n\n\n\n<li>Good content is understandable, targeted and provides a direct answer to what the user is looking for.<\/li>\n\n\n\n<li>Invisible elements such as page titles or descriptions influence click-through rates.<\/li>\n\n\n\n<li>If a site takes too long to load or displays poorly on mobile, it loses visitors &#8211; and positions.<\/li>\n\n\n\n<li>Showing your expertise and creating logical links between your pages enhances your credibility in the eyes of Google.<\/li>\n<\/ul>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-60e4725b\"><h2 class=\"uagb-heading-text\">First and foremost: what really counts in SEO<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">SEO (Search Engine Optimization) is the set of techniques that enable a site to appear in the top results of search engines &#8211; without paying for advertising.<\/p>\n\n<p class=\"wp-block-paragraph\">We know it&#8217;s important&#8230; but between managing a site, content, customers and day-to-day emergencies, there&#8217;s rarely time to really get down to it. And even if you know that SEO helps you gain visibility and attract qualified traffic, you don&#8217;t always have the energy to optimize everything. <\/p>\n\n<p class=\"wp-block-paragraph\">Do we have to do everything? Publish non-stop? Dive into SEO techniques? Not necessarily.   <\/p>\n\n<p class=\"wp-block-paragraph\">This guide shows you what really counts in SEO when you&#8217;re short of time. The aim is not to become an expert, but to know where to concentrate your efforts &#8211; where each action will have a real impact. This is an SEO guide for beginners.  <\/p>\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-d8fd0454      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#first-and-foremost-what-really-counts-in-seo\" class=\"uagb-toc-link__trigger\">First and foremost: what really counts in SEO<\/a><li class=\"uagb-toc__list\"><a href=\"#1-search-intent-the-starting-point-of-all-good-seo\" class=\"uagb-toc-link__trigger\">1. Search intent: the starting point of all good SEO<\/a><li class=\"uagb-toc__list\"><a href=\"#2-quality-of-content-useful-clear-and-well-structured\" class=\"uagb-toc-link__trigger\">2. Quality of content: useful, clear and well-structured<\/a><li class=\"uagb-toc__list\"><a href=\"#3-optimizing-html-tags-a-small-detail-a-big-impact\" class=\"uagb-toc-link__trigger\">3. Optimizing HTML tags: a small detail, a big impact<\/a><li class=\"uagb-toc__list\"><a href=\"#4-a-fast-mobile-friendly-site-the-technical-basis\" class=\"uagb-toc-link__trigger\">4. A fast, mobile-friendly site: the technical basis<\/a><li class=\"uagb-toc__list\"><a href=\"#5-e-e-a-t-what-google-expects-from-a-credible-site\" class=\"uagb-toc-link__trigger\">5. E-E-A-T: what Google expects from a credible site<\/a><li class=\"uagb-toc__list\"><a href=\"#6-internal-linking-guiding-your-visitors-and-google\" class=\"uagb-toc-link__trigger\">6. Internal linking: guiding your visitors (and Google)<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#and-what-about-chatgpt\" class=\"uagb-toc-link__trigger\">And what about ChatGPT?<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#what-to-remember-about-seo-when-youre-short-of-time\" class=\"uagb-toc-link__trigger\">What to remember about SEO when you&#039;re short of time<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4b5b9739\"><h2 class=\"uagb-heading-text\">1. Search intent: the starting point of all good SEO<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">SEO isn&#8217;t about stacking keywords. What Google values is a page&#8217;s ability to respond to what the user is <strong>really<\/strong> looking for. <\/p>\n\n<p class=\"wp-block-paragraph\">This is what we call<strong>search intent<\/strong>. Behind every query, there&#8217;s a precise expectation. Does the person want to get information, compare, buy, or access a site?  <\/p>\n\n<p class=\"wp-block-paragraph\">There are 4 main intentions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Informational<\/strong>: the user seeks to understand or learn something (e.g., <em>how SEO works<\/em>). <\/li>\n\n\n\n<li><strong>Transactional<\/strong>: wants to buy, reserve or take action (e.g. <em>buy camera<\/em>) <\/li>\n\n\n\n<li><strong>Commercial (comparative)<\/strong>: compares different options before deciding (e.g.: <em>best billing software<\/em>) <\/li>\n\n\n\n<li><strong>Navigational<\/strong>: they want to access a specific site or brand (e.g. <em>Pyxa site<\/em>) <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s take two examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cwedding photographer Sion\u201d \u2192 transactional and local intention: we&#8217;re looking for a service provider.<\/li>\n\n\n\n<li>\u201cwhat budget to plan for a wedding\u201d \u2192 informational intention: we&#8217;re looking for reference points.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It&#8217;s not the keyword that makes the difference, but the quality of the response to intent. That&#8217;s where what really counts in SEO begins. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3695fb67\"><h2 class=\"uagb-heading-text\">2. Quality of content: useful, clear and well-structured<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">Once the search intent has been identified, it&#8217;s time to respond with relevant content. Google isn&#8217;t looking for long texts, but useful, readable and targeted content. <\/p>\n\n<p class=\"wp-block-paragraph\">Good content answers a clear question, explains your offer straightforwardly, and guides the user to action &#8211; without them having to search.<\/p>\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A page that clearly explains <em>\u201chow much a wedding photographer in Sion costs\u201d<\/em> serves a precise informational purpose &#8211; it&#8217;s useful.<\/li>\n\n\n\n<li>A page presenting <em>your wedding photography service in Sion<\/em> with testimonials, rates and contact details is intended to be transactional &#8211; it&#8217;s clear and actionable.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to write 3,000 words: what really counts in SEO is your content&#8217;s ability to meet a specific need.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4ede0229\"><h2 class=\"uagb-heading-text\">3. Optimizing HTML tags: a small detail, a big impact<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">HTML tags such as title, meta description or H1\/H2 titles are not visible on the page, but they play an essential role in SEO. Google uses them to understand the content of your pages. Internet users use them (often unknowingly) to decide whether or not to click.  <\/p>\n\n<p class=\"wp-block-paragraph\">A photo studio offers before-and-after shoots. Rather than \u201cOur services\u201d, a good title would be : <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Before-and-after photo shoots &#8211; Highlight your transformation<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">And a <strong>meta description<\/strong> like :<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Discover our before\/after photo shoot in Sion: reveal your new image with a professional eye. Quick and easy online booking. <\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">Every page deserves a unique title and an engaging description.<\/p>\n\n<p class=\"wp-block-paragraph\">These are small details, but they really count in SEO &#8211; because they&#8217;re what bring in the clicks.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9fbb3c4f\"><h2 class=\"uagb-heading-text\">4. A fast, mobile-friendly site: the technical basis<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">Good content isn&#8217;t enough if your site is slow or poorly adapted to mobile. Today, the majority of searches are carried out on smartphones &#8211; and search engines take the quality of the user experience very seriously. <\/p>\n\n<p class=\"wp-block-paragraph\">In particular, it relies on the <strong>Core Web Vitals<\/strong>: speed, visual stability and responsiveness. A site that&#8217;s too slow or poorly structured, especially on a smartphone, loses both traffic&#8230; and positions. <\/p>\n\n<p class=\"wp-block-paragraph\">Good news: you don&#8217;t need to be an expert to take action. Tools like PageSpeed Insights or GTmetrix give you a clear diagnosis. Often, just a few targeted adjustments can make all the difference.  <\/p>\n\n<p class=\"wp-block-paragraph\">A fast, fluid and readable site is the foundation of what really counts in SEO. Before thinking traffic, think experience. <\/p>\n\n<p class=\"wp-block-paragraph\">Find out more : <a href=\"https:\/\/www.pyxa.ch\/en\/2025\/03\/website-loading-speed\/\" data-type=\"post\" data-id=\"3225\"><strong>Why website speed is crucial<\/strong><\/a><\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4af3f32f\"><h2 class=\"uagb-heading-text\">5. E-E-A-T: what Google expects from a credible site<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">SEO isn&#8217;t just about keywords and technique. It&#8217;s also &#8211; and increasingly &#8211; about credibility. Google doesn&#8217;t just want to reference well-crafted pages: it also wants to recommend reliable sources.  <\/p>\n\n<p class=\"wp-block-paragraph\">This is where the <strong>E-E-A-T<\/strong> concept comes in:<br\/><strong>Experience, Expertise, Authority, Trust<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">In practice, this means that your site will be better positioned if it :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>demonstrates real expertise in its field,<\/li>\n\n\n\n<li>is regularly updated,<\/li>\n\n\n\n<li>clearly indicates who the author or company is,<\/li>\n\n\n\n<li>is quoted or recommended by other reliable sources (media, partners, etc.),<\/li>\n\n\n\n<li>inspires trust (customer reviews, legal notices, social proof, etc.).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Among the things that really count in SEO, the ability to reassure Google &#8211; and your visitors &#8211; of your reliability is an essential lever. It&#8217;s not a single criterion, but a set of coherent signals that Google evaluates to judge the quality of a site. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9f6c26f4\"><h2 class=\"uagb-heading-text\">6. Internal linking: guiding your visitors (and Google)<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">A good page isn&#8217;t enough if it stands alone. In SEO, the way your pages are linked together counts as much as their content. <\/p>\n\n<p class=\"wp-block-paragraph\">That&#8217;s what internal linking is all about: making navigation easier for visitors and helping Google to understand your site&#8217;s structure. The result? A well-linked page is more easily explored, indexed faster, and ranked higher.  <\/p>\n\n<p class=\"wp-block-paragraph\">What really counts in SEO is having a clear and logical link structure. Here are 3 best practices to apply: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add links to related pages (services, blog, contact&#8230;)<\/li>\n\n\n\n<li>Highlight your key pages in menus or footers<\/li>\n\n\n\n<li>Avoid \u201corphan\u201d pages with no incoming links<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-inline-notice uagb-inline_notice__align-left uagb-block-b6ef0880\"><button class=\"uagb-notice-close-button\" type=\"button\" aria-label=\"Close\"><\/button><h4 class=\"uagb-notice-title\">And what about ChatGPT?<\/h4><div class=\"uagb-notice-text\">\n<p class=\"wp-block-paragraph\">Tools like ChatGPT are changing the way web users access information: instead of browsing sites, they ask a question to an artificial intelligence that reformulates what it has learned from existing content. And this content doesn&#8217;t come out of nowhere: it comes from pages that search engines consider reliable and well-structured. So appearing in an AI response is not a matter of chance, but of your online visibility.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI doesn&#8217;t make SEO obsolete &#8211; it depends on it.<\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-38837638\"><h2 class=\"uagb-heading-text\">What to remember about SEO when you&#8217;re short of time<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">There&#8217;s no need to do everything at once. What really counts in SEO is prioritizing what has impact:<br\/>\u2192 clear, useful content,<br\/>\u2192 a fast, well-structured site,<br\/>\u2192 a real answer to what your visitors are looking for. <\/p>\n\n<p class=\"wp-block-paragraph\">If you do delegate, the most important thing is to know where to put your energy &#8211; and what to watch out for.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-83e5e23e\"><h3 class=\"uagb-heading-text\">Where to start?<\/h3><\/div>\n\n<p class=\"wp-block-paragraph\">Before going any further, take the time to check three essential points:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/search.google.com\/search-console\/about?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a><\/strong> Visibility and SEO errors<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/business.google.com\/fr\/business-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Business Profile<\/a><\/strong> Local news and customer reviews<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights<\/a><\/strong> speed and mobile experience<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These few steps are all it takes to lay a solid foundation for <strong>what really matters in SEO<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Want to take stock of your visibility? Let&#8217;s discuss your situation, without jargon or commitment &#8211; just to get a clearer picture. <\/p>\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-0fa49c2a uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.pyxa.ch\\\/en\\\/2025\\\/05\\\/ce-qui-compte-vraiment-en-seo\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is SEO still useful in the age of artificial intelligence?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, AIs like ChatGPT rely on content that has already been published and is well referenced. Search engine optimization and SEO are still essential to exist in this ecosystem.  \"}},{\"@type\":\"Question\",\"name\":\"Does Google penalize slow sites?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, a slow or poorly optimized mobile site can lose visibility. Google evaluates loading speed, display stability and navigation fluidity.  \"}},{\"@type\":\"Question\",\"name\":\"Where do I start if I want to improve my SEO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Start by observing: Google Search Console, PageSpeed Insights and your Google Business listing already provide a clear picture of what's working - and what's holding you back.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to see SEO results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO takes time. Generally speaking, the first effects can be seen between 2 and 6 months, depending on the competition, the quality of the site and the actions taken. \"}},{\"@type\":\"Question\",\"name\":\"Do I have to have a blog?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. What counts is having clear, useful and well-structured pages. A blog can help, but it's not compulsory to be well referenced.  \"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-732e1974 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Is SEO still useful in the age of artificial intelligence?<\/span><\/div><div class=\"uagb-faq-content\"><p>Yes, AIs like ChatGPT rely on content that has already been published and is well referenced. Search engine optimization and SEO are still essential to exist in this ecosystem.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-28a49145 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Does Google penalize slow sites?<\/span><\/div><div class=\"uagb-faq-content\"><p>Yes, a slow or poorly optimized mobile site can lose visibility. Google evaluates loading speed, display stability and navigation fluidity.  <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1b70df6a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Where do I start if I want to improve my SEO?<\/span><\/div><div class=\"uagb-faq-content\"><p>Start by observing: Google Search Console, PageSpeed Insights and your Google Business listing already provide a clear picture of what&#8217;s working &#8211; and what&#8217;s holding you back.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-49c6410d \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How long does it take to see SEO results?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO takes time. Generally speaking, the first effects can be seen between 2 and 6 months, depending on the competition, the quality of the site and the actions taken. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d99adb20 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Do I have to have a blog?<\/span><\/div><div class=\"uagb-faq-content\"><p>No. What counts is having clear, useful and well-structured pages. A blog can help, but it&#8217;s not compulsory to be well referenced.  <\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>First and foremost: what really counts in SEO SEO (Search Engine Optimization) is the set of techniques that enable a site to appear in the top results of search engines &#8211; without paying for advertising. We know it&#8217;s important&#8230; but between managing a site, content, customers and day-to-day emergencies, there&#8217;s rarely time to really get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-5876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-decisions"],"spectra_custom_meta":{"_pingme":["1"],"_encloseme":["1"],"_wpml_media_duplicate":["1"],"_wpml_media_featured":["1"],"_top_nav_excluded":[""],"_cms_nav_minihome":[""],"_thumbnail_id":["5823"],"_last_translation_edit_mode":["translation-editor"],"_wpml_word_count":["1305"],"rank_math_title":["What really counts in SEO in 6 points %sep% %sitename%"],"rank_math_description":["What really counts in SEO: the priorities you need to know to improve your visibility, even without technical expertise."],"rank_math_focus_keyword":["What really matters in SEO,SEO,SEO basics,essential SEO optimization,natural search engine optimization,effective SEO content,free SEO tool,how to improve your SEO,search intent,SEO and artificial intelligence,improve your SEO,optimize a site for Google,priority SEO actions,SEO for beginners,SEO without a blog"],"rank_math_schema_BlogPosting":["a:10:{s:8:\"metadata\";a:7:{s:5:\"title\";s:7:\"Article\";s:4:\"type\";s:8:\"template\";s:9:\"shortcode\";s:15:\"s-6831e6b0431a1\";s:9:\"isPrimary\";s:1:\"1\";s:4:\"name\";s:11:\"%seo_title%\";s:11:\"description\";s:17:\"%seo_description%\";s:15:\"enableSpeakable\";s:7:\"disable\";}s:14:\"articleSection\";s:24:\"%primary_taxonomy_terms%\";s:8:\"headline\";s:11:\"%seo_title%\";s:11:\"description\";s:17:\"%seo_description%\";s:8:\"keywords\";s:10:\"%keywords%\";s:5:\"@type\";s:11:\"BlogPosting\";s:6:\"author\";a:2:{s:5:\"@type\";s:6:\"Person\";s:4:\"name\";s:6:\"%name%\";}s:13:\"datePublished\";s:20:\"%date(Y-m-dTH:i:sP)%\";s:12:\"dateModified\";s:24:\"%modified(Y-m-dTH:i:sP)%\";s:5:\"image\";a:2:{s:5:\"@type\";s:11:\"ImageObject\";s:3:\"url\";s:16:\"%post_thumbnail%\";}}"],"_wpml_media_has_media":["1"],"cmplz_hide_cookiebanner":[""],"rank_math_analytic_object_id":["76"],"_uagb_toc_options":["a:2:{s:17:\"_uagb_toc_version\";s:10:\"1781341550\";s:18:\"_uagb_toc_headings\";a:11:{i:0;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:10:\"key-points\";s:7:\"content\";s:10:\"Key points\";s:5:\"depth\";i:3;}i:1;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:44:\"first-and-foremost-what-really-counts-in-seo\";s:7:\"content\";s:45:\"First and foremost: what really counts in SEO\";s:5:\"depth\";i:2;}i:2;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:50:\"1-search-intent-the-starting-point-of-all-good-seo\";s:7:\"content\";s:52:\"1. 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