{"id":3229,"date":"2025-03-19T14:30:23","date_gmt":"2025-03-19T13:30:23","guid":{"rendered":"https:\/\/www.pyxa.ch\/2025\/03\/how-to-improve-website-performance-for-better-seo\/"},"modified":"2025-06-24T10:45:39","modified_gmt":"2025-06-24T08:45:39","slug":"website-loading-speed","status":"publish","type":"post","link":"https:\/\/www.pyxa.ch\/en\/2025\/03\/website-loading-speed\/","title":{"rendered":"Website loading speed: a must for your online visibility"},"content":{"rendered":"\n

You’ve probably already had to deal with a site that takes forever to load. You wait. Nothing happens. You wait some more. Then, all of a sudden, you close the tab and move on. Well, your visitors are doing exactly the same thing. <\/p>\n\n

A slow website is a bit like a crowded waiting room: everyone gets impatient and ends up leaving before they’ve even been served. And it’s not just a question of comfort, it’s also a question of SEO. <\/p>\n\n

Today, site speed is an essential criterion for Google. A slow site will rank lower in the search results and, let’s face it, nobody ever makes it to the second page of Google. <\/p>\n\n

So why is your site slow and, more importantly, what can you do about it? We explain it all!<\/p>\n\n

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Google and website loading speed: a love affair (and a ranking affair)<\/strong><\/h2>\n\n\n\n

Over the past few years, Google has been on the hunt for slow sites. Its algorithm now incorporates what are known as Core Web Vitals<\/strong>. Behind this somewhat barbaric name lie three essential criteria: <\/p>\n\n\n\n

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<\/path><\/svg><\/span>LCP (Largest Contentful Paint)<\/strong>: the time it takes to display the main element of your page. What’s the goal? Less than 2.5 seconds.<\/strong><\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>FID (First Input Delay)<\/strong>: the delay between the moment a user clicks and the site response. It must be less than 100 milliseconds.<\/strong> <\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>CLS (Cumulative Layout Shift)<\/strong>: in other words, if your elements move in all directions during loading. A score above 0.1<\/strong> and Google goes into a panic. <\/span><\/div>\n<\/div><\/div>\n\n\n\n

If your site doesn’t meet these criteria, it will be relegated to the back burner of search results. And no one will be looking for you there. <\/p>\n<\/div>\n\n

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Why is a fast site essential (and not just for Google)?<\/strong><\/h2>\n\n\n\n

A slow site isn’t just bad for SEO. It’s also a conversion killer<\/strong>. <\/p>\n\n\n\n

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<\/path><\/svg><\/span>53% of visitors leave a site if the page takes more than 3 seconds to load<\/strong> (thanks to Google for this information)<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>One second’<\/strong> s delay<\/strong> can reduce your conversion rate by 7%<\/strong>.<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>A fast site builds user confidence<\/strong> and improves the customer experience.<\/span><\/div>\n<\/div><\/div>\n\n\n\n