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Case study · E-commerce · Custom development

automaten24.ch

A new foundation for an established online shop, built with WooCommerce and supported by ongoing maintenance.

View website automaten24.ch

Automaten24’s existing PrestaShop website was no longer maintained. The business needed a new foundation for its online shop, with a product catalogue, multilingual content and continued maintenance.

A fresh start for the online shop

We built a new shop with WordPress and WooCommerce, organised the catalogue, imported products and created content for the site. We also configured the multilingual setup and developed a custom offer request plugin that uses the WooCommerce cart.

The new site is maintained, giving Automaten24 an online shop with continued support beyond its launch.

More people finding the shop

Google Search Console data shows that Automaten24 received an estimated average of 64 search clicks per month in the available 2024 period, 287 in 2025 and 718 in the available 2026 period. Average monthly impressions rose from approximately 3,219 to 10,182 and then 22,441 over the same periods.

The 2024 data covers 23 July to 31 December, including time before and after the new shop launched. The 2025 figure covers the full year, and the 2026 figure covers 1 January to 3 November. Monthly averages are estimated from the available days, so they can be compared across these different periods.

The business also receives substantially more email enquiries than it did with the previous site, based on the client’s feedback and our observations of incoming emails.

Google Search Console

Growing search visibility

Average Google Search clicks per month

11.3×more clicks per month
2024 → 2026

Average Google Search impressions per month

Estimated monthly averages (30.44 days) · 2024: 23 July–31 December; 2025: full year; 2026: 1 January–3 November. Source: Google Search Console. The new shop launched at the end of 2024.
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