What really counts in SEO (when you don’t have time to do it all)
First and foremost: what really counts in SEO SEO (Search Engine Optimization) is the set of techniques that enable a site to appear in the top results of search engines – without paying for advertising. We know it’s important… but between managing a site, content, customers and day-to-day emergencies, there’s rarely time to really get…
What is a user-friendly site?
We often hear that a site needs to be “user-friendly”. But what does this really mean? Is it just a question of design? Or ergonomics? Or something else? A user-friendly site is much more than just a pretty site. It’s a site designed with the user in mind: simple, fluid, fast, reassuring. In this article,…
Website loading speed: a must for your online visibility
You’ve probably already had to deal with a site that takes forever to load. You wait. Nothing happens. You wait some more. Then, all of a sudden, you close the tab and move on. Well, your visitors are doing exactly the same thing. A slow website is a bit like a crowded waiting room: everyone…